Interactive AR application for animating paintings of an international art festival.
80
users visited the academys website
100k
visitors downloaded the AR application
Artlife FEST
>
%
For six years, as part of our annual partnership with the contemporary art exhibition Artlife Fest, we have been implementing a mobile application with art works in augmented reality.
Our long-term cooperation with the festival serves to popularize contemporary art - both in the classical direction and technologically.
The festival became the largest event in the field of augmented reality in Russia and showed unique results for such an experience: 30 out of 60,000 guests downloaded the application. Conversion exceptional for a new phygital experience to a wide audience.
Our long-term cooperation with the festival serves to popularize contemporary art - both in the classical direction and technologically.
The festival became the largest event in the field of augmented reality in Russia and showed unique results for such an experience: 30 out of 60,000 guests downloaded the application. Conversion exceptional for a new phygital experience to a wide audience.
Year: 2018 / 2019 / 2020 / 2021 / 2022 / 2023
Partners: Artlife Fest
Technology: Augmented Reality
Partners: Artlife Fest
Technology: Augmented Reality
The guide to the digital gallery is a mobile application, in which you can view more than 40 works by artists from different countries, updated every year.
APPLICATION
It was important for us to create an intuitive interaction for the audience with the digital gallery and a comfortable entry threshold.
When the smartphone camera is pointed at the paintings, they gain movement, going beyond the edges of their frames, coming to life before the eyes of the viewer.
When the smartphone camera is pointed at the paintings, they gain movement, going beyond the edges of their frames, coming to life before the eyes of the viewer.
The viewer becomes a participant in an immersive experience, interacting with the paintings: clicking on the screen, turning
the smartphone, and even voice.
the smartphone, and even voice.
Our task was to organically complement the original ideas of the authors, to reveal them in digital format. To do this, we used 2D and 3D approaches, influencing the perception of the audience at different levels.
To optimize time, we turned to the concept of Enhanced Intelligence IA — a collaboration between humans and artificial intelligence.
AI has become an assistant to our artists, reducing the time to create digital layers of paintings and creating beautiful visualizations.
AESTHETICS OF NEURAL NETWORKS
A neural network that creates a photorealistic landscape from a sketch.
GauGan
A neural network that determines the style of the original image and transfers it to the selected object.
StyleTransfer
A tool that allows you to create a morphing effect between multiple portraits.
ArtBreeder
You can learn more about our experiments during the creation of the project:
DIFFERENT MEDIUMS
Digital works come to life not only on canvases, but also on merch products: T-shirts, bags, notebooks and magazines.
Digital works come to life not only on canvases, but also on merch products: T-shirts, bags, notebooks and magazines.
As part of the experiment, we transferred the created AR works to the virtual reality gallery.
Our approach to creating systems that are reusable has allowed us to recreate immersive VR experiences that push the boundaries of perception.
Our approach to creating systems that are reusable has allowed us to recreate immersive VR experiences that push the boundaries of perception.
EXHIBITION IN VR
Team
3D-artists
Katya Yantsen
Vlad Kruteniuk
Pavel Postnikov
Roman Chumak
UX-UI specialist
Katya Vinogradova
Unity-developers
Vlad Kruteniuk
Vova Truskov
Alexey Shutov
Maxim Shtonda
Egor Agalakov
Partners
Artlife Academy
Katya Yantsen
Vlad Kruteniuk
Pavel Postnikov
Roman Chumak
UX-UI specialist
Katya Vinogradova
Unity-developers
Vlad Kruteniuk
Vova Truskov
Alexey Shutov
Maxim Shtonda
Egor Agalakov
Partners
Artlife Academy
DevOps-engineers
Egor Kulagin Andrey Ivanov
QA-specialist
Ivan Vinogradov
ML-engineers
Sasha Kryuchkov Vadim Kondarattsev
Project manager
Valeria Fimina
Account managers
Yana Saikovskaya
Vanya Yuntsikiy
Egor Kulagin Andrey Ivanov
QA-specialist
Ivan Vinogradov
ML-engineers
Sasha Kryuchkov Vadim Kondarattsev
Project manager
Valeria Fimina
Account managers
Yana Saikovskaya
Vanya Yuntsikiy
Media
App
Pictures
Install the app and point your smartphone camera at work