Interactive Instagram-based filters to bring 6 art facades to life.
RASKRASIMVSE AR
A collaboration with the creative studio RASKRASIMVSE, in which we proposed and developed concepts for the revitalization of the facades of buildings painted by the studio.
The idea of the project is to rethink the usual landscapes of the sleeping areas of the north, giving them brightness, using a symbiosis of public art and augmented reality.
The idea of the project is to rethink the usual landscapes of the sleeping areas of the north, giving them brightness, using a symbiosis of public art and augmented reality.
Year: 2021
The client: RASKRASIMVSE / Nornikel
Timeframe: 4 weeks
Technology: #instagram #SparkAR
The client: RASKRASIMVSE / Nornikel
Timeframe: 4 weeks
Technology: #instagram #SparkAR
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Our task was to reveal the idea of art objects of partners located on the facades of residential buildings in several cities of the Arctic. The revitalization concepts we proposed worked on the basis of the Instagram platform. Random passers-by could touch the digital art by clicking on the QR code to the filter and pointing their smartphone at the façade. No extra downloads!
Virtual copies of the graffiti, implemented using the SparkAR software, were filled with animations that set
in motion frozen plots. Each façade depicted a certain time of year or fauna, which, in combination
with the AR layer, went beyond the real world.
During development, it was important for us to comply with the restrictions of the Instagram platform, each filter was optimized
for the maximum possible content weight - 4MB.
During development, it was important for us to comply with the restrictions of the Instagram platform, each filter was optimized
for the maximum possible content weight - 4MB.
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The industry dictates its trends, and in 2021 we decided to apply the latest technologies in our industry, add volume and interactivity to art facades to fill them with new meanings. We are sure that it is time for street art to become more alive and real! Such projects delight and surprise - we are happy to create a new reality together!