background

The key feature of NGFW is its record-breaking traffic processing speed while identifying users and applications.
But how do we make someone feel how impressive that is?

solution

Together with the client, we came up with a simple and engaging game format that clearly demonstrates how much NGFW outperforms competitors and conventional systems. The game is built on the Telegram app platform for maximum conversion and user convenience

The player leads an assault on security systems of various generations, advancing step by step toward the final boss NGFW to try to hack it and feel what 300 Gbps of real power means in action

game mechanics

Simple operation

DYNAMIC GAMEPLAY

UNIVERSAL DESIGN

intuitive one-button actions to launch various cyberattacks

Play through simulated hacker attacks - spam, network-worm scenarios and DDoS tactics

Familiar for regular users as well as for gamer audience

product

We seamlessly integrated information about the product and its historical counterparts directly into the gameplay

features

Players who actively participated in the game by answering quizzes, completing tasks, and exploring product information, earned in-game currency that helped them climb the leaderboard and win real prizes on the big day.

And that’s not all — there was even
a super game with super prizes

result

While similar projects usually keep players engaged for no more than 15 minutes, ours held attention for an average of 2.6 hours - turning product discovery into a genuinely captivating experience through simple mechanics and seamless brand integration

5622

Telegram bot users

3900

Telegram game users

2,6

average playtime

credits

client: Positive Technologies

agency: Phygital.Team


project manager: Vyacheslav Klyonov

project manager: Andrey Duplyakin

game design: Vladislav Kalkaev
art director: Oleg Pshenichny
chief developer: Artem Laumenis
developers: Alexander Morozov, Andrey Petryaev
UI/UX designer: Alexandra Shelenkova
artists: Anastasia Lapushkina, Valeria Kantsyura