background

The main feature of the NGFW product is the record-breaking speed of traffic processing in user and application recognition mode.

But how to let people know how cool it is?

solution

Together with the client, we came up with
format of a simple and fun game that will show
in an accessible way how NGFW is ahead of competitors and familiar systems.
game is made on telegram app platform for maximum conversion
and user experience.

The user had to lead the attack on the defence systems of different generations and gradually get
to the main boss - NGFW, try to crack it and feel what 300 Gbit per second is in action!

game mechanics

Simple operation

DYNAMIC GAMEPLAY

UNIVERSAL DESIGN

Intuitive one-button actions to launch a variety of cyberattacks

Launch hacking, spam attacks, network worms
and DDoS attack strategies

Intuitive for both experienced gamers and beginners alike

product

we have natively embedded product info and historical analogues into the game itself.

features

Those players who actively participated
in the game, answered quizzes, completed tasks
and looked at product info, we gave game currency, which not only helped to take a worthy place in the leaderboard,
but also to get real prizes on the X day
at the event.

And that's not all! There was even a super game with super prizes.

result

Considering that the average play time
in similar projects
does not exceed 15 minutes.

we summarise that it was a fascinating introduction to the product thanks to simple mechanics and successful brand integration!

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credits

client: Positive Technologies

agency: Phygital.Team


project manager: Vyacheslav Klyonov

project manager: Andrey Duplyakin

game design: Vladislav Kalkaev
art director: Oleg Pshenichny
chief developer: Artem Laumenis
developers: Alexander Morozov, Andrey Petryaev
UI/UX designer: Alexandra Shelenkova
artists: Anastasia Lapushkina, Valeria Kantsyura